You’ve probably heard of Facebook and you might even have a profile on Facebook but have you considered using Facebook to attract more visitors to your businesses website, increase your public profile, create a relationship with your current and future clients and to increase revenue? If not then maybe it’s time you did. With over 400 million active users (and growing) from all over the world on Facebook imagine the reach your business profile could have?
In this economy, small businesses have it tough. Advertising costs have soared, and these days you have to be a savvy marketer in order to reach your market. Social media is a great place to receive free advertising for your small business, and a Facebook fan page may be just the ticket to helping you reach hundreds, or even thousands, of new customers.
A Facebook fan page is an option for every user to establish a dedicated page to the topic, person, or organization of their choice. It’s a way to display the details of your business on Facebook separate from your personal profile. Regular participation is key to the success of a Facebook fan page, so a small time commitment is imperative, although updating the page is relatively simple and easy compared to a regular website.
Facebook is free, easy to use and allows you to talk directly to people who are interested in your business. Still need convincing? Below are the top 15 benefits of Facebook to you and your business:
Benefit 1: BRANDING:
Facebook is great for creating your brand and instilling it into people’s ideas about you. Creating a brand allows you to be more recognisable in the heavily occupied business world so it is important to be able to stand out.
Benefit 2: CUSTOMER ENGAGEMENT:
Entice, engage and invite customers to your business with a variety of marketing initiatives—promotions, contests, events, sales, special offers—which can all be advertised on your Facebook page.
Benefit 3: DRIVE WEB TRAFFIC:
By including a link to your website on your Facebook page you are encouraging fans, friends or interested parties to visit your website, therefore increasing your web traffic—remember the more people to your website the better.
Benefit 4: REPUTATION MANAGEMENT:
Having a Facebook account not only allows you to “speak directly” to your customers but it also allows you to see what they think of you, your business and may offer suggestions for improvement.
Benefit 5: ACQUISITION OF NEW CUSTOMERS:
Find consumers who you may never have had contact with previously. Facebook has the ability to open up a new world of customers to you.
Benefit 6: GENERATION OF BUSINESS LEADS:
Not only will Facebook expose you to new customers and clients but also possible business leads. Review others profiles and find out if they’re the right people to target for future business leads. Open your business world up to the possibilities of Facebook.
Benefit 7: CLIENT/CUSTOMER RETENTION:
Facebook allows you another avenue to connect with your clients and customers and when they feel appreciated their more likely to stay a client or customer. Increase customer retention rates by listening to what your clients and customers want – Facebook is a great interface for conversation.
Benefit 8: ACCESS TO SOCIAL NETWORKING:
In today’s world if you’re not ‘on-line’ then you’re seriously lacking the cool factor. Most people, when they want information, head straight for the internet. And with the increasing popularity of Facebook people now head straight to Facebook if they want to know more about a person or business. You never know who is using Facebook and with the boom in social marketing your networking possibilities are endless.
Benefit 9: VIRAL MARKETING:
Viral marketing is word of mouth on warp speed. Take advantage of this latest marketing tool and get your name out there fast and to lots of people. Create an excitement about your products or services that will result in people not being able to resist wanting to be your Facebook friend.
Benefit 10: BRAND AWARENESS:
Do you know how your customers and clients view your business? Do you know if they have any thoughts for improving your business? Brand awareness is a vital element of marketing and is used to measure your client’s knowledge of your business. Tell people more about your business by using the socially acceptable Facebook. It is easy to use and people will like reading about your business and your brand and how it came to be.
Benefit 11: CUSTOMER FEEDBACK:
Facebook is a comfortable and user friendly platform that people are happy to use which is why it is a great way to get customer feedback on elements of your business. Use your wall to ask questions and see what responses you get. It also gives you the opportunity to speak directly to customers and clients about any of their comments.
Benefit 12: BUSINESS HUMANISATION:
Put a face, or many faces, to your business. This will allow your current and future customers to see you and know exactly who they’re talking to when they are dealing with you. Placing photos of company events, employees performing their jobs or happy customer pics will humanise your business to those looking for your goods or services.
Benefit 13: TARGETED ADVERTISING OPTION:
Facebook also has an option for businesses who want to reach an exact audience and connect with real people. Facebook advertising is a newer element to Facebook and is a paid service which is quick and easy, targeted to your exact demographic and tracked so you can see the results.
Benefit 14: SOLID USER FOCUSSED COMPANY:
Although Facebook has only been around since 2004 its growth in popularity is unlike anything before it. From having 1 million users in December 2004 to today having over 400 million users is phenomenal and something that your business should be a part of.
Benefit 15: LET YOUR FRIENDS KNOW THEY’RE SPECIAL:
Showing your friends that they’re special to you will benefit your business in a multitude of ways. You can do this with regular updates on new products and services; Special offers for your Facebook friends; Running competitions for your Facebook Friends; and creating a conversation where people feel comfortable to contribute. These will all let them know you are aware of them and appreciate their support.